About Us

Ray Russo


Ray has been an entrepreneur, business owner, and fitness enthusiast since he was 22 years old. He is a 34+ year financial services industry veteran and Founder, Fiduciary & CEO of Virtuoso Wealth Management, a Registered Investment Advisory firm based in Nevada. He has been affectionately called “The Money Maestro”. Ray has also been a speaker, time management expert, sales trainer, and California Real Estate Broker, Lender, and franchise owner.

His diversified experience and deep knowledge in these many industries has led him to realize that his true calling is as a trainer, teacher, mentor and motivator of people. Ray's first love, however, is for the world of fitness, and U-Rock is his new passion. He has always enjoyed the health and fitness scene and he is a staunch advocate of staying active, in shape and physically healthy, believing it to be the foundational key to the mental and emotional wellbeing which has in part, enabled him to share knowledge that has taken a lifetime to achieve.             

The knowledge he most wishes to convey as manifested in the U-Rock brand, is that we are here on this earth but for a short time and we do not live in a vacuum. Life is about people! Therefore, we must give back. We must contribute. At some level, we must live not merely for ourselves, but in the service of others. It is this ideal upon which U-Rock was born. Every item sold on our website is linked to a variety of charitable initiatives. Help us enrich the lives of those less fortunate, while simultaneously rewarding the rainmakers of the world in unique and wonderful ways that involve us all. 

One of his favorite quotes is this:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man/woman who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”  Theodore Roosevelt 


Mary Anne Petty


 Mary Anne has a strong business background in a variety of industries. She has been in Real Estate, Property Management, Casino Management, and the Fitness industry, which has been her sole and primary focus for the past thirteen years. As someone with an easy and delightful demeanor, she has garnered a reputation for strong people skills as a team leader and trainer to individuals of all walks of life. What she enjoys most is enriching the lives of those who seek better health, strength, and increased flexibility.

She has had multiple certifications over the years as follows: 

ACE certification 2007

ISSA certification 2011

MST – Muscle Stretch Therapy - 2017

Owner - World Gym Desert Hot Springs, CA, 2012 – 2016

Worked as a trainer for World Gym Palm Desert from 2007 – 2016

Trainer at Morningside Country Club, Rancho Mirage, CA from 2017 – 2019




Andrew Levine

Marketing Director

Mr. Levine has been helping health clubs exceed goals and improve bottom lines since 1980. His experiences as owner/operator, marketing director, sales trainer, sales rep and consultant have provided him an unusually broad and exceptionally deep knowledge of all aspects of health club operations. With total dedication to the bottom line and a lifelong commitment to customer service, he has applied his expertise to sales and marketing strategies, branding opportunities, staff training and assessment, community outreach, retention initiatives, and profit center development. 

Professionally, Andrew has held positions as Vice President for World Gym (FL, CA), Synergy Fitness (NY, NJ) and Lifestyle Family Fitness (FL). He was also a former managing partner of Family Fitness Centers (FL), which later merged to become the 24 Hour Fitness Centers. He was also a founder and managing partner in Fitness Center Consultant’s, LLC, founded in 1984. In addition to leading FCC, Andrew is President of the Board of Advisors for NFTA and a 2014 nominee of the Fitness Hall of Fame.

Andrew’s achievements are as recognized as they are noteworthy. The campaigns he created for Jeff Arthur Productions (Clearwater, FL) have been incorporated by more than 70 Gold’s Gyms worldwide. He has won more than 30 local, state and national awards through the American Advertising Federation (AAF) and Club Industry Magazine, trained hundreds of sales professionals to exceed their goals, and has personally sold in excess of $10,000,000 worth of health club memberships.

In addition to presenting hundred of seminars and facilitating countless workshops, Mr. Levine has appeared as a featured speaker for Club Industry Magazine, Gold’s Gym International Convention, the Special Olympics, Faust Management Roundtable, MS Society and Retail Advertising Conference.